When it comes to networking, marketing and promotion in the design business, it's not what you think. This lecture focuses on the necessity for promotion in the design business and offers key "contrarian guidelines" for successful business promotion including:

  • Love the project - not the client.
  • Don't learn golf - concentrate on what you do best.
  • Don't use "bcc" - ask yourself why you would need to blind copy someone.

Add your comment.


About Us

KAA Design is a leading-edge design studio dedicated to advancing the California lifestyle through contemporary architecture. For over 25 years, we have created one-of-a-kind homes that place a premium on comfort and beauty, elevating the rituals of daily life from the mundane to the sublime.

Learn More

Our Thinking

An Interview with Million Dollar Decorating

Founder Grant Kirkpatrick was recently interviewed by James Swan on his popular podcast Million Dollar Decorating. Listen to or download the interview transcript here.

Learn More