When it comes to networking, marketing and promotion in the design business, it's not what you think. This lecture focuses on the necessity for promotion in the design business and offers key "contrarian guidelines" for successful business promotion including:

  • Love the project - not the client.
  • Don't learn golf - concentrate on what you do best.
  • Don't use "bcc" - ask yourself why you would need to blind copy someone.

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About Us

KAA Design is a leading-edge design studio dedicated to advancing the California lifestyle through contemporary architecture. For over 25 years, we have created one-of-a-kind homes that place a premium on comfort and beauty, elevating the rituals of daily life from the mundane to the sublime.

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Our Thinking

Lifestyle, Not Style

Each of us deal in lifestyle design as inventors and consumers. As designers, we are responsible for authoring surroundings that reflect and nurture our clients' lifestyle.

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