The USC School of Architecture will continue its exploration of XED (executive education) this summer by offering over 30 one- and two-day courses from May 19th through August 5th, 2011. Courses are targeted toward the continuing education needs of a broad range of practicing professionals in the design and building industries – however all disciplines are welcome. The emphasis will be on new trends, techniques, innovations and emerging knowledge/practice areas.

KAA's own Grant Kirkpatrick along with fellow course-coordinators Gerard Furbershaw (LUNAR) and Mark Rios (Rios Clementi Hale Studios) will be teaching the following two-day course:

Design Creates Value:
Leveraging, Diversifying and Monetizing Design Through Alternative Design Practice Models

Date: Thursday, June 2nd and Friday, June 3rd 2011
Time: 9am-5pm

CES/AIA LU 14 units

Design is the currency of the future. A business, community, institution or government without a design agenda will soon find itself well behind the social and cultural curve in this “Age of Aesthetics.” Design is quickly becoming the only distinguishable differentiator in a saturated, media-driven world. As such, design creates value. The demand for design now permeates virtually every essential component of a healthy, forward-thinking society, and architects who diversify their practices can establish new competitive advantages. This program brings together recognized experts who have expanded their practices beyond traditional architecture and design services into product design, integrated design experiences, and branding and identity. Through their shared experiences and industry insights, you will gain knowledge of proven approaches to maximizing design opportunities and monetizing design, alternate fee structures, angel investing in the design industry, royalties and licensing, and multidisciplinary design practice. A second day will focus on applications and feature a breakout session that will put your new skills to work in an inspirational team environment – the perfect storm for design entrepreneurs. Learn more.

Register for XED 2011 Online

About Us

KAA Design is a leading-edge design studio dedicated to advancing the California lifestyle through contemporary architecture. For over 25 years, we have created one-of-a-kind homes that place a premium on comfort and beauty, elevating the rituals of daily life from the mundane to the sublime.

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Our Thinking

Lifestyle, Not Style

Each of us deal in lifestyle design as inventors and consumers. As designers, we are responsible for authoring surroundings that reflect and nurture our clients' lifestyle.

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